Dashfire was created by Lee Egbert, who started the brand in 2013. It is a family business run by Lee and Dawn Egbert. What began with bitters has expanded to include cocktails, spirits, and coffees. Lee's passion for flavors and spices from different cultures, nurtured through extensive travel experiences, serves as the inspiration behind Dashfire's products. Lee's curiosity, combined with Dawn's operational and financial expertise, drives the brand forward.