Hella Cocktail Company was created by Tobin Ludwig, Jomaree Pinkard, and Eddie Simeon. Tobin Ludwig, inspired by his mother's culinary skills, began working in the hospitality industry at a young age and co-founded Hella Cocktail Co. Jomaree Pinkard, with a background in social work and consulting, brought his expertise to the company. Eddie Simeon, after starting his career in the bar industry, joined forces with Tobin and Jomaree to establish Hella Cocktail Co. Their combined passion for food, drink, and hospitality led to the creation of the brand.