Peychaud is a renowned brand known for its iconic bitters, particularly Peychaud's Aromatic Bitters. Founded in the early 19th century by Antoine Amedie Peychaud, a pharmacist from New Orleans, the brand has a rich history in the world of cocktails. Peychaud's bitters are made from a secret blend of botanicals, with a distinct flavor profile characterized by notes of warm spices, herbs, and gentle bitterness. These bitters have become a staple ingredient in classic cocktails such as the Sazerac, adding depth and complexity to the drink.