"The Hudson Standard" products are designed for cocktail enthusiasts, health-conscious individuals, and those looking for unique culinary ingredients. Their shrubs can be used as cocktail mixers, soda stream syrups, or even in dressings and marinades. The bitters, made from locally-inspired flavors, are perfect for enhancing cocktails, mocktails, and various culinary creations. The products offer a natural, regional twist to beverages and recipes.